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About Company

Late August Merchandising is an artist-forward merchandising company providing turnkey solutions for bands online and on tour.

Task

Redesign the homepage of Late August Merchandising’s website to better highlight their artist-focused approach and showcase their merchandising solutions. The goal was to create an engaging, visually dynamic homepage that clearly communicates the brand’s services for bands online and on tour.

Old Design

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Solution

I created a clean, modern design that highlights the brand’s focus on artists and their merchandising needs. The layout was streamlined for ease of navigation, with intuitive sections for both online store offerings and tour-related merchandise. I emphasized visually striking elements to capture the energy of the music industry while ensuring the site was fully responsive, providing a seamless experience across all devices. The design also included clear calls to action, making it easier for bands to connect and engage with the services offered.

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Summary

The redesign of the homepage for Late August Merchandising focuses on showcasing the brand’s artist-forward approach with a modern, visually engaging layout. Key services for bands, both online and on tour, are clearly highlighted, with intuitive navigation and compelling calls to action. The responsive design ensures a smooth experience across all devices, providing a dynamic and engaging first impression for visitors. The new homepage successfully aligns with the brand’s mission and enhances user interaction.